Detroit Card is a free, city-supported program that promotes small businesses through digital Detroit Cards, Detroit Card offers, and a searchable directory — designed to bring more customers through your doors.
Apply to ParticipateWhether you're a boutique, barber, bakery, or beyond — joining the program helps amplify your business with zero cost and very little lift.
Get featured on this Detroit Card program hub!
Have a chance to participate in special marketing campaigns and social pushes
Accept Detroit Card gift cards (with occasional City-funded bonus offers)
Promote limited-time offers to drive new foot traffic
Appear in map view, filters, and local spotlights
Fill out a quick application to let us know you're interested. The process takes less than 5 minutes and we'll take it from there.
If your business qualifies, you'll be notified and added to the site. We'll provide all the resources you need to get started.
Get discovered by locals and visitors looking to support businesses like yours. Start receiving gift card purchases and new customers.
Accepting Detroit Cards is simple - no special equipment needed! Here's exactly how it works:
The customer shows you their 16-digit card code from their email, text message, or printed card.
Process the virtual MasterCard via tap-to-pay or manual entry into your existing POS system or payment terminal.
The payment processes instantly through the Mastercard network, just like a regular credit card transaction. Secure and reliable.
If the purchase exceeds the card balance, simply charge the card first for its full balance, then process the remaining amount with another payment method.
No Special Equipment
Use your existing POS system - no new hardware needed
Zero Cost to Join
Completely free for merchants to participate
Mastercard-Powered
Backed by Mastercard for secure, reliable processing
Cannot Accept via Third-Party Delivery
Cards cannot be used with Grubhub, DoorDash, or similar services
Any qualifying business located within the City of Detroit can apply. When you join, you can:
Give new and existing customers a great way to support your business by opting in to accept Detroit Card digital gift cards, provided by Yiftee.
Promote an exclusive deal or perk to bring Detroit residents through the door.
You can participate in one, both, or update your status at any time.
The application takes less than 5 minutes. We'll take it from there.
Apply Now.avif)
